About the project
Goal: The Inspiration Platform was designed for Technische Unie, a wholesale company for technical electrical installation materials for the construction and industry sector. The platform seamlessly connects Sales and Inspiration experiences, enabling easy content management and improving customer engagement through intuitive access to both products and inspirational content.
Prior to this project, the existing website lacked a CMS, making content uploads difficult and leaving valuable content hidden. Customers struggled to find relevant inspiration beyond basic product details, leading to missed engagement and sales opportunities.
Results/Improvement: The implementation of the Inspiration Platform resulted in simplified and accelerated content publishing for associates, enhanced customer experience with easy access to inspirational content, and a significant increase in visitors and add-to-basket actions through better content discoverability.
This project also served as the starting point for implementing a Design System and Brand Guidelines (Omni-channel) and as support to embed design thinking as a tool within the organization.
